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商品編號： 9-304-075 出版日期： 2004/03/14 作者姓名： Garvin, David A.;Levesque, Lynne C. 商品類別： General management 商品規格： 20p 再版日期： 2005/02/28 地域： United States 產業： Electronics manufacturing 個案年度： 2003 - 2003
商品敘述：
By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the program, its evolution, and the current challenges senior management faces in scaling up the program.
涵蓋領域：
Business growth;Process management
相關資料：
Case Teaching Note, (5-305-023), 33p, by David A. Garvin;Spreadsheet Supplement, (XLS147), 0p, by David A. Garvin, Lynne C. Levesque
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